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April 23, 2014, 6:04 pm
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About Us

What in the world is My Precious, and should I shop here?

My Precious is a great and wonderful website! Above all else, it is honest in its dealings with all customers. Trust is not something you can just whip up out of nowhere, especially online! We have gone to great lengths, over many years, to build our reputation. We work hard to make sure all customers are treated with respect and taken good care of. If you email us with a question, you'll usually get more than you expected for an answer, and usually within a short amount of time. We want to set your minds at ease, when it comes to shopping with us, because it can be a daunting experience knowing who to trust out there. Just know that we've been doing over ten years of honest business, selling Lord of the Rings™ jewelry, including The One Ring™, and various other merchandise, and have literally thousands and thousands of happy customers who could all attest to our trustworthiness and high quality products.

My Precious is what our dear old pal, Gollum, use to call The One Ring™ (or maybe it was more like, "my preciousss," possibly with a hiss). We decided that would make the perfect name for a website devoted to selling all sorts of preciousss items in the fantasy and Lord of the Rings genres. We hope you enjoy your time browsing around the site, and hopefully tossing a few gold coins our way in exchange for a trinket or two pulled directly from Smaug's hoard pile, or its equivalent. Give us a shout if you have any questions or comments!

A Brief Story...

My Precious opened shop clear back at the beginning of the last decade, toward the end of 2002 and beginning of 2003. Its conceptual founder, a lifelong Tolkien fan, in a state of feverish excitement about the new trilogy of movies just coming out, decided to heed the call to dabble further in all things Middle Earth. He had sort of soured on his previous and unexciting career path in that less-than-wonderful world of IT depicted in Office Space, a world where the all-night coding frenzies were as common as the dreadful deadlines they were constantly racing toward, as well as the subsequent and associated bliss of independent consulting, which was, in effect, the spilling of blood, sweat and crocodile tears wooing prospective clients, just in time to have to turn around and work even harder to make them happy, once wooed. So, he and a good and fellow IT chum put their heads together and conceived of a way to weasel out of that world. He looked around and discovered, to his joy, that one of the very rare, officially-licensed versions of The One Ring™ had been designed and was being produced in a little workshop less than an hour away, of all places. Paul Badali and crew readily agreed to let him and pal resell his amazing One Ring on their new website, Soon many other of his items were available. Then, much more.

The rest is sort of history, as they say.

Somewhat early on, other opportunities arose and said chum bid adieu in order to pursue a promising new career path. My Precious continued onward, providing Lord of the Rings fans all over the world with some of the best and most affordable jewelry and merchandise out there. Just sit for a bit on any page, hitting refresh, and you'll see, at the bottom, all the glowing praise customers have been sending us--unsolicited--over the years.

We really do love Tolkien, and fantasy in general, and are proud to have provided access to such excellent products to so many thousands of fans and customers for over a decade now. And the future is still shiny and brimming with possibilities; we've got a ton of great ideas we'll be adding soon.

Have Questions? We have Answers! Contact Us!

Toll Free 1.8.MORDOR.655 or 1.866.736.7665
My Precious
Toll Free 1.8.MORDOR.655 or 1.866.736.7665

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